The Southern Belle CEO

When you decided, whether it was last week or last year, to dive into online marketing you probably made this decision to better your future.  We all, especially in this economy, need extra income.  Online is one way to market to the world and have fun doing it.

There are many tips and much advise to help you achieve success in this field.  Just do an online search one afternoon and you may come up with page after page of top ten tips for success or the three main reasons online marketers fail.  Some people major in marketing, and they can sit with you for hours expounding on the various reasons of either success or failure.

This particular topic is just one of many that can make or break your business.   Please, before anything else, you do need to decide that this is a business.  And not just any business, your business.

consistency is probably one of the top three reasons for financial success or failure.  In any aspect of business, this one charastic can be attributed to whether you experience loss or gain.  Really, not just in business either.  We all have experienced this force in almost every area of our lives.  Losing weight, gaining strength, overcoming obstacles, obtaining goals.  Each item is obtained through consistency.  Your business will be no different.  Your mind set needs to be one of continual effort over a set period of time to achieve your goals.

So with that in mind, what exactly are your goals?  Do you have them written out?  A quick question here would be: How do you know where to be consistent if you do not know what you are being consistent for?  Really, almost anyone can shoot a bow, but if the arrow makes the mark depends on if the shooter was even aiming to begin with.  Let’s begin correctly and define your goals.

You need to be realistic.  I know that in my quest for weight loss, I cannot expect to lose 10 or even 5 pounds each and every week.  Yet, if I do not eat properly, I will not be losing even 1 pound a week.  I will need to be consistent at almost every meal in choosing the correct foods and to add extra activities in my daily routine in order to achieve a steady rate of loss.

The same idea goes for my business.  I have set a 100 day goal for myself.  In this amount of time I would like to write a certain number of articles, a couple of e-books, grow my readership list, and add to my website.  I have each goal written out and a plan to work on those each day.

You need to do the same.  Write out your short term and long term goals and dedicate a specific amount of time to work on them each day.  You may have a full time job, but if you turn off the television one hour earlier then you now have an extra hour to work on your business.  One hour of steady work truly adds up, and if you can manage more time than that you are very fortunate and will see a huge difference in you business….if you are consistent.

If you talk to most leaders, they would rather have a person that consistently works one or two hours everyday than have a person that puts in thirty minutes one day and two hours the next, working without an end goal.  Those people will never get the same amount of work done that the person which works consistently, every day, does. Be that person.  Today.