FaceBook as a Social Media Tool
So, you have mastered the facebook social platform, but still feel that you could also utilize it for marketing. Well, with a few pointers you can use this social medium and help market you and in turn help promote your business.
FaceBook can help to create and foster your web presence. As you know, this is very important in a successful online business. People not only want to know about your business, but they want to know about you. Staticis show that a person needs to “see” or read about you and your products over 20 times before they make a purchase. So the relationship dance needs to begin long before that in order to gain their trust.
Let’s take a look at your profile. Make sure it’s comprehensive, complete, and above all interesting. Add a good profile picture, one that is clear and attractive. Many use a head shot for this purpose. Use your profile to add value to your visitors, post links that they can use.
Update your status several times a day. Mix personal antidotes and business tips. This way people will get to know you as a person and get valuable tips in the process. Remember to stay away from direct advertising on FaceBook, it’s against their rules of play.
Join, or start a group within the same niche that you are in. When you do, add those people to your friends list. Make sure to add a short personable note along with the request. If you are the administrator in your group, your information will be public knowledge.
If you do conference calls or telesiminars, you can host the event also. Post the event to your profile and event all of your friends. Have them invite their friends and WOW! you have just increased your list also!
Have you grasped the idea of what this is all about? Building relationships, giving value, and adding to your growing list!
When you have a video to share, post that to your profile. Quality information given in this format will always receive comments. If you attend any seminairs and hob knob with the elite of your niche, make double sure you post those pictures! This adds credibility to you and your business.
Remember, you are building relationships, so make time to comment and post on your friend’s walls or their comments. Ask questions! This is a great way to find problems that need to be solved, creating a new avenue of income for you!
Social marketing, and FaceBook, is a great way to increase your web presence, build your creditability, and in the long run promote your business. You will get the added benefit of meeting some fantastic people along the way! Have Fun!
