Article Marketing…Is it Dead?
Using articles to make your presence known, or enticing people to your website, has been a favorite since the beginning of online marketing. But, people are asking if this form of online marketing has run it’s course.
At one point someone could have their articles posted and get wonderful results with the link back and high search ratings. That was when article marketing was at it’s prime. Can this still be done?
Yes, if you are willing to work a little smarter! Technology has progressed and then adding Google’s endless changing of their algorithms, plus the immense number of articles, it does take a new way of doing things. Doing an online search will show that even the web pages dedicated to articles has grown!
You might get the impression that this marketing strategy is not worth your time or your effort. Yet article marketing is worth a closer look, although it might not be as easy as ten, or even five years ago.
This is still the quickest along with the cheapest way for the person who is on a budget to maximize their web presence. Getting the articles published is a great way to promote yourself as an expert in your chosen field.
When the new marketer reads about Google’s algorithms, or what is working vs. not working this week, well ~ that is scary. But the algorithms are a challenge to even the most learned programmer. Plus Google changes this formula so often it isn’t worth the worry if you are in the beginning stages of your business. Wait until your business explodes, then spend the extra cash and hire someone to figure that out for you!
You need to commit to getting a large number of your articles published, that will make the most difference at this stage in the game. What I have seen is the majority of people quit after only getting a handful of articles published, then fuss that it just did not work! If you can get 50 or more unigue articles online, the you will see a gradual increase in your web traffic in the coming months!
You will get more traffic with more articles published, so it makes sense to aim high! For each new endevor I try and aim for 100 and the increase in my traffic always surprises me. These articles are a continual link back to your site once they are out there.
This advice on article marketing is a very simplistic one. Other things to consider is that you should not post duplicate copies at different sites. Have a great author’s resource box, with your information and links pointing back to your website. Make this so interesting that the reader wants to visit your site for more information!
This is the time to show your expertize in your niche that you choose. Do not get caught up in superior wording, keep the style easy. Make reading your article fun with everyday language and a small amount of personal stories. Always give them something useful, help them and they will want to see what else you have at your site!
Get creative ~ you can use article marketing aggressively and then watch your traffic increase! Pull out all the stops and do not get discouraged!
